Designed and developed an interactive ROI calculator to help enterprise buyers quantify the financial and operational impact of adopting passwordless authentication.
- Role: Product Manager with Design Skills
- Skills: Product Strategy, UX Design, ROI Modeling, Frontend Development, Data Analysis
- Impact: Enabled data-driven security buying decisions and strengthened HYPR’s enterprise GTM motion
About HYPR
HYPR is on a mission to improve the lives of security-minded leaders, their employees and customers by helping organizations create trust in the identity lifecycle. HYPR provides the strongest end-to-end identity security, combining modern passwordless authentication with adaptive risk mitigation, automated identity verification and a simple, intuitive user experience.
With a third-party validated ROI of 324%, HYPR easily integrates with existing identity and security tools and can be rapidly deployed at scale in the most complex environments.
🎯 Problem Statement
Enterprise security leaders struggled to justify passwordless adoption using traditional qualitative arguments.
Existing sales collateral relied heavily on abstract security claims, fragmented spreadsheets, and inconsistent assumptions, creating friction in executive approvals and procurement cycles.
Decision-makers lacked a standardized, transparent way to evaluate:
- Financial return
- Operational efficiency gains
- Revenue and fraud impact
- Total cost of ownership
This slowed adoption and weakened buyer confidence.
How the ROI Calculator Closes Key Gaps
- Makes security ROI tangible for non-technical buyers
- Replaces abstract "security benefits" with quantified impact
- Bridges product value and executive decision-making
- Reduces friction in sales enablement conversations
- Standardizes ROI narratives across GTM teams
- Improves buyer confidence in passwordless adoption
- Shortens evaluation and approval cycles
- Aligns technical features with business outcomes
- Supports data-backed stakeholder buy-in
- Converts interest into measurable intent
Development Timeline & Implementation
Week 1 — Discovery & Requirements
- Partnered with Product Marketing and Sales to define ROI assumptions
- Analyzed customer objections and buying criteria
- Mapped employee vs. customer use cases
Week 2 — Modeling & Validation
- Built ROI logic using industry benchmarks (Forrester, Gartner, Akamai)
- Pressure-tested assumptions with internal stakeholders
- Refined outputs for sales enablement
Week 3 — UX Design & Prototyping
- Designed calculator flows and output layout
- Optimized for clarity and executive readability
- Created modular UI components
Week 4 — Engineering & Deployment
- Implemented calculator using HTML, CSS, and JavaScript
- Built as a custom HubSpot module
- Integrated with HYPR’s marketing site
- QA tested across devices and browsers
Week 5 — Launch & Iteration
- Supported go-to-market rollout
- Gathered feedback from Sales and Marketing
- Iterated on copy, defaults, and outputs
Product Implementation (Code & Logic)
This calculator was implemented using HTML, CSS (Tailwind), and JavaScript on Hubspot to translate validated business assumptions into a real-time, interactive decision tool.
I structured the front-end architecture to:
- Convert user inputs into standardized ROI models
- Apply consistent formatting for executive readability (currency, rounding, scaling)
- Trigger live recalculations through event-driven logic
- Visually distinguish costs vs. savings to support sales conversations
- Maintain modular sections aligned to HYPR’s core value pillars
Rather than optimizing for engineering complexity, the focus was on clarity, trust, and speed — ensuring prospects could immediately understand financial impact without sales assistance.
Key Features
- Dual calculation modes: Separate flows for employee and customer use cases
- Real-time calculations: Dynamic cost savings across multiple dimensions including password resets, productivity gains, ATO fraud prevention, and cart abandonment recovery
- Data-driven insights: Built on industry research from Forrester, Gartner, Akamai, and Shopify
- Business impact metrics: Demonstrates tangible value across security, operations, and revenue
Business Impact
The calculator quantifies savings across five key areas:
- Employee productivity: Hours saved annually by eliminating password entry (avg. 6.3 hours/employee/year)
- Password reset costs: Reduced help desk labor ($70/employee reset, $17/customer reset)
- ATO fraud prevention: Average savings of $1,535 per prevented fraudulent transaction
- Security tooling consolidation: Reduced spending on compensating controls like phishing training and password managers
- Revenue recovery: 33% of abandoned checkouts due to forgotten passwords can be converted
Note: Due to HYPR's security policies and compliance requirements, I cannot share internal spreadsheets or proprietary calculation models. However, the methodology and implementation are visible in the live tool.
Metrics & Success Signals
- Regularly used by sales teams in enterprise deal cycles
- Integrated into primary product landing pages
- Supported HYPR’s third-party validated ROI narrative
Key Product Insight
Security buyers do not purchase features — they purchase confidence.
By translating technical benefits into financial outcomes, the ROI Calculator reframed passwordless authentication from a “security upgrade” into a business investment, accelerating executive buy-in and reducing procurement friction.